Collection: 73LONDON MEN

73LONDON inspires distinctive menswear collections designed to evoke a treasure trove of sentimental pieces with a unique modern heirloom quality. 

Celebrating individuality through its emotionally meaningful collections,
the label offers signature silhouettes infused with references to 70’s luxury glamour and inspired by the historical romance of sumptuous antique textiles or exotic object d’ar.

Redefining modern elegance through romantic silhouettes with an emphasis on attention to detail, collections are punctuated by unique prints which tell a story, in exquisite silks or natural fibres and an array sensuous shirting & chic separates.

Balancing feminine and masculine elements the collections intertwine with empowering pieces which embody a modern, yet spirited approach to party, special occasion & event dressing.

Each piece is lovingly made in London using only the finest of dead-stock or available sampling fabrics sourced responsibly from traditional UK, French or Italian mills.

Intentionally worn, quietly confident, bold without excess and defined by presence rather than noise. Each piece is chosen not for trend but for the man or woman who values heritage and individuality.